Ethnographies of the global value chain of certified tea (SUSTEIN)
By Hannah Elliott, Martin Skrydstrup and Matthew Archer.
Currently, the world’s tea industry is on a race with time to source tea sustainably before 2020. But what is “sustainable tea” and how do we know if tea is sustainable or not? This project entitled SUSTEIN (SUStainable TEa INfrastructure) will focus on this question by way of looking at localized translations of transnational sustainability standards in Kenya, United Arab Emirates and corporate headquarters in Europe. We aim to advance our understanding of the global value chain of certified tea.…
By Oliver Laasch.
Business models are logics of value
proposition (Pr), creation (Cr), exchange (Ex) and capture (Ca). When closely
looking at sustainability business models, it becomes clear that these ‘value
functions’ are not only shaped by a commercial logic, but also by one of
sustainability. Many of sustainability business models include further logics
of social welfare (e.g. social enterprises), and government (e.g. private-public
partnerships) (Laasch, 2018b). If a homogeneous commercial business model was an orange, these
business models are more like a heterogeneous mixture between an apple, a pear
and that orange, an ApPeaRange! Their value logics …