A Green and Fair COVID-19 Recovery Plan

By Stefano Ponte

This article is based on his previously written piece for the Centre for Business and Development Studies.

The COVID-19 crisis has made evident the limitations of existing thinking, preparedness and policy in relation not only to health pandemics but also to the sustainability challenges we face, locally and globally. Contemporary capitalism, with its hyper-individualistic culture and just-in-time – instead of just-in-case – approach to infrastructure and essential equipment, is not geared towards solving global problems that require coordination, cooperation and solidarity. As some activists, scholars and medical personnel have stated recently, ‘We don’t need heroes if we have preparation’.

Clear examples that have emerged with particular force in the past few months include the political inability to coordinate emergency responses within the EU and the US, cut-throat competition among countries seeking to procure essential medical gear, and the realization that we have been undermining the working conditions for ‘essential workers’ for decades. Therefore, an expansive economic stimulus to restart the economy during/post-covid-19 cannot be based on the first-line response of capitalism – restoring production and consumption back to ‘usual’.

This is the time to expand and rethink our socio-economic models to stimulate a more sustainable approach to consumption – not limited to consuming more sustainable goods and services (such as organic milk, ecotourism holiday or FSC certified timber), but also on consuming less.

We need to rethink the current organization of the global economy, reform the national economic and political institutions that govern it and devise new forms of governance and collective action within states and across borders. Contemporary hyper-capitalism, rather than humanity per se, is the root cause of the global sustainability crisis and the spread of pandemics – and thus should be the focus of action.

To achieve this, we need a different kind of ‘green entrepreneurial state’ that de-couples sustainability from growth, and that does not intervene to bail out carbon-intensive industries tout court. Oil markets have tanked in recent weeks, and $0 (or even negative) oil prices are devaluing oil industry assets dramatically. A green and just recovery in the oil industry transition means focusing on helping workers first and foremost, rather than executives or shareholders. This could entail partial nationalization of assets to essentially shut the oil industry down in the mid-term and open the way for further investment in renewables, which would otherwise be dampened by competition from cheap oil.

Second, what we need is more community involvement in the economy, changes in labour law to make unionization easier, tax reforms to make municipal and cooperative forms of organization more attractive, corporate regulation to facilitate employee ownership, and stimuli to expand the radical and democratic ecological experiments that are already in place – such as the shared living communities that have been active in Denmark since the 1970s.

Third, important insights for a recovery plan can be offered by the idea of ‘just sustainability’, which incorporates ‘the need to ensure a better quality of life for all, now and into the future, in a just and equitable manner, whilst living within the limits of supporting ecosystems’. Therefore, a path towards recovery during-and-post COVID-19 needs to address inequality – as it drives competitive consumption and leads to lower levels of trust in societies, making public action (including under a pandemic) more difficult. Excluding companies from recovery funds which have made use of tax avoidance tools is one of the necessary steps. But broader and collective actions to stamp out tax heavens are needed more than ever.


About the author

Stefano Ponte is Professor of International Political Economy at Copenhagen Business School and Director of the Centre for Business and Development Studies. His latest book Business, power and sustainability in a world of global value chains was published by Zed Books in 2019.


More about coronavirus pandemic:

The Coronavirus Pandemic – and the Consequentiality of Metaphors

Sustainable Development, Interrupted?

The Political Economy of the Olympics – Misconceptions about Sustainability

Supply Chain Responsibilities in a Global Pandemic


Photo by Edwin Hooper on Unsplash

Considering Impact on the Road to Sustainability

By Paige Olmsted.

Mainstreaming the environment is a key component to achieving sustainability objectives – how organizations account for their existing impact, and assess the impact of innovative solutions is a focal area for a new CBS effort bringing academic expertise to real-world challenges.

Why nature matters
When we hear words like “biodiversity” and “conservation”, it often conjures images of tigers or coral reefs, of rare and endangered species in faraway places. The benefits that are provided to us from ecosystems however, are not just something that happen somewhere else. Forests not only provide paper goods and construction materials, they regulate rainfall, are the source for new medical discoveries, and remove toxins from the air and soil. Coastal wetlands provide flood regulation, improve water quality, and sequester vast stores of carbon.  With the advent of climate change it has become increasingly clear that protecting wild places and sustainably managing natural resources is critical to sustainable communities and economies.

Despite increased awareness of the large-scale impacts of human activity on natural resources, at best we have collectively slowed bad trends, rather than reversed course toward positive ones. Part of this may be explained by Malthusian logic – even if we produce goods more efficiently and with less net input per unit, as populations increase geometrically, and middle class populations balloon in countries like Brazil, China, and India, demand for more goods far exceeds any efficiencies of new design or technology.  Reconciling how to navigate on this road to sustainability is a central question of our time.

What is the role of business?
Since natural resource consumption — agriculture, mining, fisheries — are major drivers of habitat conversion, corporate actors receive particular attention with respect to their role in ecosystem degradation. This also means that changes toward more sustainable practices can have substantial impact. The former president of WWF Canada explained the corporate relationship with Coca Cola in the following way

Coca Cola is in the top three consumers of sugar cane, glass, and coffee in the world.  We can campaign twenty-five different governments for fifteen years to change the way sugar cane is produced in countries that likely can’t enforce such regulation, or Coke can mandate change and it happens overnight” (Dauvergne and Lister, 2013).

There is inherent skepticism that consumption and corporate action can help address environmental concerns, but we have seen organizations increasingly recognize how sustainability matters are critical to their operations. The environment is not seen as being in opposition to economic growth, but instead seen as essential for it. International reports such as the Millennium Ecosystem Assessment, The Economics of Ecosystems and Biodiversity, and organizations like UNEP’s Green Growth Initiative and the World Business Council on Sustainable Development all either implicitly or explicitly endorse the idea that we (as individuals, governments, businesses) will benefit in the long term from healthy ecosystems.  Therefore, even for those not motivated by a conservation ethic, they emphasize that we all benefit directly from their sustainable management.

Of course, to deeply integrate sustainability to the core of doing business, and to achieve ambitious global targets such as those included in the UN’s sustainable development goals, truly transformative action is needed. It will have to involve innovation at all levels of society, across supply chains, and through creative partnerships that leverage the reach of large corporations without discounting the livelihoods and well-being of communities all over the world.

What is happening at CBS?
As one effort to support transformative change in the realm of sustainability, CBS is developing an “Impact for Innovation Lab”. We have chosen impact as the core theme because it is so crucial to understanding whether solutions are truly making a difference – within organizations or on the ground.

The Impact Lab will be a hub for engagement across academic disciplines, civil society, and private sector actors to collaborate on real-world challenges. We will combine ecological, economic, and institutional expertise to develop and test new tools and methodologies. With agricultural commodities, the built environment, and technology as overarching themes, we aim to address environmental and social issues across supply chains, consider the most impactful (as in damaging) practices, to implement the most impactful (as in positive) outcomes. If these sound like challenges your organization is wrestling with, or you want to apply your research efforts to tackling complex problems, do not hesitate to contact Paige Olmsted (po.msc@cbs.dk) or Kristjan Jespersen (kj.msc@cbs.dk). With respect to the road to sustainability, there is likely more than one route or vehicle needed, and we are looking for test drivers.


Paige Olmsted is a postdoctoral scholar at the Institute for Resources, Environment & Sustainability at the University of British Columbia, and a guest researcher at CBS in the Department of Management, Society and Communication for 2017-2018.

Pic by Pranam Gurung, Unsplash.