SDG 17 check in: cross-sector partnerships from the beneficiary perspective?

By Anne Vestergaard, Luisa Murphy, Mette Morsing and Thilde Langevang

Have you ever wondered how SDG 17 is, in fact, delivering on its promise? Does it sometimes cross your mind to what extent cross-sector partnerships are benefitting all parties involved, including those people whose livelihood they are intended to assist and advance? Some years ago, we set out to explore the effectiveness of North-South cross-sector partnerships with a particular focus on providing novel knowledge to understand better the partnerships from the vantage point of its beneficiaries. Some of our main findings have just been published.

Understanding the value of cross-sector partnerships

In research as in practice, there are high hopes for cross-partnerships as the new global governance mechanism. Cross-sector partnerships are presented as particularly well-suited to solve some of the world’s most critical global challenges such as poverty, climate change, and inequality. No one organization, business or institution can do it alone.

It is better to address wicked problems together. It does indeed sound plausible: the more perspectives, the more knowledge, the more resources, the better. However, as we experience the emergence of a great number of cross-sector partnerships, we also see an increasing concern expressed from research and practice about the effectiveness of these partnerships.

Do they really deliver better and more than a government or a business or an NGO could alone? Are they really providing better conditions for the world’s poor? Are cross-sector partnerships more efficient in addressing fundamental problems of inequality?

So far, we have only very little research to substantiate such claims. A large part of current research has so far emphasized the advantages for the (typically North-based) business partner to partake, leaving us with a certain Northern and corporate bias in understanding the value of cross-sector partnerships.

Study of the ‘Best in class cross-sector partnership’

Our study explored what was by the Danish embassy to Ghana assessed as the ‘best in class cross-sector partnership’ involving Ghanaian and Danish actors. Over three years, we visited the cross-sector partnership several times, observed and interviewed the young single mother employees, as well as the Northern business and the Southern NGO partners.

At first glimpse, the ten-year-old partnership looked promising. A number of young mothers had been employed over the years. It was prestigious and competitive to get a job with the partnership. It had its own physical building within the NGO where the women were sitting at a table assembling the jewelry in the designed styles, talking, working and laughing.

When interviewed, the NGO manager or one of their two supervisors were initially present. English conversation was difficult for them. We heard the same kind of appreciation of the partnership as we had heard from their leaders. It was not until next time we arrived that we started to see a potentially problematic pattern arise.

This time, we interviewed the young mothers in their home territory in their villages, where the managers were not present. Also, we had a local translator, so the conversations took place in the women’s local language.  All this is just to remind ourselves, how difficult it is to get access to ‘good data’ in such circumstances.

Competence without agency

At this second glance, we found that the cross-sector partnership resulted in what we term ‘competence without agency’ for the beneficiaries. The partnership was found to provide new resources and knowledge to the young single mothers but failed to generate the conditions for these to be transformed into significant changes in their lives.

Only the most capable young women, the ‘viable poor’ were offered a job, excluding the poorest young single mothers in the villages. Women had to travel far to work in the NGO, leaving their children behind in the village and preventing traditional practices of sharing work with family and wider community.

The partnership drew on old craftsmanship from the region which was modified to fit Northern standards – all decided and directed by the Northern entrepreneur, leaving the young mothers with the task of adapting and imitating rather than innovating.

On top of that, income for the young mothers was unstable due to fluctuations in European demand for the product produced, making it impossible for the women to plan ahead and to improve support for their children’s schoolwork.

These were just some of the unexpected, invisible and unpronounced outcomes of the cross-sector partnership which occurred as the entrepreneur and the NGO leaders were focusing on making the partnership work and the Northern government initially supporting the project was happy to see some business result from the collaboration.

SDG 17 through cross-sector partnerships

While the main novel research findings from this study do not deliver an immediately positive tale of ‘how to do partnerships in a few easy steps’, it points importantly to how the whole idea of expecting cross-sector partnerships to work as development agents and to create sustainable development, must take into consideration how to empower those people who the cross-sector partnership is intended to benefit in the long-term.

This implies that instead of assuming that the young single mothers engaged in this cross-sector partnership would inevitably be better off working for the prestigious partnership by having an (infrequent) income, a careful inquiry should be engaged into how the project could potentially empower these young women (and their children) in non-financial ways and in the long-term perspective (fx. education, professional training, health provision, etc).

We argue that when considering the potential of cross-sector partnerships, it is crucial that outcomes are not conflated with impact, that it is acknowledged that resources, be they money or skills, do not necessarily transform the lives of the poor and marginalized.

This research calls for organizations, businesses and governments partaking in SDG 17 through cross-sector partnerships to engage in much more, and deeper consideration for the beneficiaries if they want to provide something more meaningful than the usual ‘North benefitting from inexpensive labor in the South’.

Factbox designed by Maja Michalewska

References:

Vestergaard, A., Murphy, L., Morsing, M., and Langevang, T. (2019). Capitalism’s new development agents: A critical analysis of North-South CSR partnerships. Business & Society


About the authors

Anne Vestergaard is Associate Professor at Center for Corporate Social Responsibility at Copenhagen Business School. Her research revolves around mainstream discourses of morality with a particular interest in how processes of institutional, technological and semiotic mediation contribute to them.

Luisa Murphy is a PhD Fellow in corporate sustainability at Copenhagen Business School. Her research examines multi-stakeholder initiatives, anti-corruption and human rights.

Mette Morsing is Chair of Sustainable Markets and Executive Director of Misum at Stockholm School of Economics and Professor of CSR and Organization Theory at CBS. Her research focuses on how identity is governed in the interplay of internal and external stakeholders, in particular in the context of CSR and sustainability.

Thilde Langevang is Associate Professor at Centre for Business and Development Studies at Copenhagen Business School. Her research interests are in the area of entrepreneurship and development studies with a particular focus on youth, women, and creative industries in Africa.

Photo by Amy Humphries on Unsplash

Better than nothing but still “exSASBerating”!

By Dieter Zinnbauer.

Why a powerful push by the world’s top asset manager towards more sustainability reporting still falls pretty short.

Great news

BlackRock, the world’s largest asset manager promises to leverage its weight and voting power for more consistent and comprehensive corporate reporting on sustainability. And this includes corporate lobbying.

Good news

The Sustainability Accounting Standards Board (SASB) standard that BlackRock backs also includes a reporting dimension on what it calls “Management of the Legal & Regulatory Environment”. According to the SASB this category “addresses a company’s approach to engaging with regulators in cases where conflicting corporate and public interests may have the potential for long-term adverse direct or indirect environmental and social impacts.” 

Now, this sounds quite promising.

It really seems to recognize the urgent imperative for business to align corporate political activity with its social and environmental responsibility and to assure all stakeholders in your reporting that this is the case.

Or to take a plain language and not entirely hypothetical example: as a responsible corporate citizen show everyone that you are not a hypocrite and that you do not lobby against improved fuel efficiency standards while at the same time celebrating your green credentials by supporting smart transport initiatives.

As the SASB further elaborates on this reporting dimension, the category addresses among other “a company’s level of reliance upon regulatory policy…  actions to influence industry policy (such as through lobbying) … [and ] it may relate to the alignment of management and investor views of regulatory engagement and compliance at large”[1]. And the related accounting metric mandates a “discussion of corporate positions related to government regulations and/or policy proposals that address environmental and social factors affecting the industry.”

One could be a stickler and criticize that this is not comprehensive and specific enough, as it, for example, does not require to disclose how much money is spent on specific lobbying issues or what other of the growing repertoire of corporate influencing and communication strategies beyond lobbying are deployed to shape the public policy debate on these issues.

But let’s be pragmatic, the fact that the world’s largest asset manager has chosen to explicitly demand reporting on lobbying from the many companies it invests in and also threatens openly to vote against boards of companies that do not play along is a great step forward.

But then the really not so good news

The SASB only requires companies to report on corporate political activity in sectors where this category is judged to be material. And quite startlingly corporate political activity is only viewed as material for some segments of the oil & gas sector, biofuels, and chemicals. That’s it.

How can this be? No mention of air freight & logistics, airlines, marine transportation or the car industry  – sectors in which many (but not all) companies are out in force to lobby against green taxes and/or higher resource efficiency standards, thus delaying much-needed investments in future-proof technologies and creating a regulatory backlog that all but exacerbates the material risks of stranded assets and failing business models further down the road.

How about construction materials or the steel industry whose future trajectories in energy efficiency or recycling and the rules and regulations that will apply are material to global sustainability and corporate success alike?

How about the meat, poultry and dairy sector? I have not researched their lobbying activities but would imagine that they are very much engaged around evolving rules for methane emissions as one of the most potent climate gasses in a world of growing appetite for meat. No need for investors to know how corporate strategy, public policy engagement and sustainability dynamics line up?

Or how about coal and electricity & power generation? Are these sectors viewed as a lost cause where corporate political action will simply be assumed to be misaligned with societal sustainability goals and thus not worthwhile accounting for? Does this do justice to and incentivize responsible corporate political engagement where it is perhaps more material and needed more than in many other areas?

These are just some examples with regard to climate change. Corporate political engagement is plausibly a material issues for many other sectors as well, for example when thinking about social aspects of sustainability, e.g. how platform economies craft business models and lobby on the rules that apply to gig work, how big tech seeks to shape privacy rules that are closely linked to their advertising-based business models…

Corporate political activity is a highly cross-cutting material issue. Expecting corporate reporting on it is urgent and most welcome. Yet, limiting this push to only five of overall more than seventy business sectors is more than unfortunate. Trailblazing trustees of our savings and investments and the reporting standards that they promote must and can do better.

About the author

Dr. Dieter Zinnbauer is a Marie-Skłodowska-Curie Fellow at CBS’ Department of Management, Society and Communication. His CBS researches focus on business as political actor in the context of big data, populism and “corporate purpose fatigue”.

Twitter: @Dzinnbauer

Essays: https://medium.com/@Dzinnbauer

Working papers:  https://papers.ssrn.com/sol3/cf_dev/AbsByAuth.cfm?per_id=1588618


References:

[1] Annotations as extracted from SASB materiality map https://materiality.sasb.org/

Photo by Guido Jansen on Unsplash

We can’t better the world at once. So let’s do it together!

By Julia Köhler

Sustainability – a concept that accompanies us every day: whether it is sustainable consumption, sustainable nutrition, sustainable traveling or sustainable management. What does sustainability actually mean and does it only serve as a means to an end?

Meet oikos Copenhagen

A big topic that concerns a student organization. Founded in 1987 in St. Gallen, oikos has ever since grown into an international student initiative with 50 local “chapters”, as we call it, on almost every continent in the world. With the underlying idea of ​​integrating sustainability as one of the core topics in economics and business, this initiative has now been running for more than 30 years.

With its 48 active members, oikos Copenhagen is one of the largest chapters and contributes to the sustainability discussion at the Copenhagen Business School since 2012. By bringing students of different backgrounds together, the six projects are looking at the topic from various perspectives and are aiming at more sustainability in business and management education.

Image by oikos Copenhagen
Image by oikos Copenhagen

The triple bottom line is at the center of our values. Future leaders should be empowered to take change into their own hands. Integrity is a central component of organizational DNA: members stand behind the core values ​​and actively develop them further. For this, our members are in a constant dialogue with each other and deal critically with the topic.

We see ourselves as representatives of the sustainability movement and each fulfills the role of a moderator in discussions with social environments.

That’s the way it should be. On the way there, oikos regularly encounters hurdles. Not only in management issues but especially on a personal, cultural and financial level. Our core values ​​reflect a way of thinking that is becoming more and more recognized but is still not adequately represented and acknowledged by our educational system. Is it even possible to combine sustainability and business at all or is a system change required first?

What if you can make a change?  

I started my time at oikos in 2018 as the Project Manager of oikos Impact, one of the six projects of the Copenhagen chapter. The project objective is to improve sustainability on the CBS campus.

Our team was negatively surprised that a university in one of the sustainable Nordic countries does not recycle.

In May 2019, we launched a pilot project with two recycling stations on campus. Recently, the campus management decided to launch recycling stations inspired by oikos Copenhagen at every canteen.

A very central project of our organization – Curricular Transformation – deals with the integration of sustainability topics in the curricula of all degree programs. oikos Copenhagen does not intend to create separate study programs exclusively on the subject of sustainability.

We see sustainability as a relevant topic just like accounting, taxation, innovation, strategy and entrepreneurship.

Our team is in touch with the Dean of Education and would appreciate supporting departments, course coordinators and professors in the shift to a greener curriculum.

oikos Career reflects the typical cycle of a student preparing for a career in the sustainability scene. Initially, students are accompanied by the content design of the curriculum vitae. Afterwards, networking event participants have the opportunity to meet potentially attractive employers. With the Career Fair, we optimally made it easier for some students to enter sustainable businesses.

Social Pioneers offers companies, mostly start-ups but also established smaller companies, a platform to teach students that it is possible to profitably combine entrepreneurship and sustainability. Students gain insights into the day-to-day work of companies, find out which obstacles founders have encountered on their way and can clean up the assumption that one cannot be profitable in running a responsible business.

Image by oikos Copenhagen

As one of our most established projects, the annual GreenWeek marks a week in which the CBS campus and teaching activities are focused exclusively on sustainability. Here we invite guest speakers, representatives of sustainable companies, experts, researchers, and generally interested people to discuss the topic together and to seek mutual exchange. In addition to lectures, keynotes, and panel discussions, we offer workshops on the topic. This year’s GreenWeek will take place from the 10th to the 12th of March 2020.

The oikos Case Competition is a project that connects students with different backgrounds to an interdisciplinary collaboration. Students from across the Copenhagen area: from the Danish Technical University (DTU), Copenhagen University (KU) and the Copenhagen Business School (CBS) work together with companies and/or public institutions on sustainability issues. Our past cooperation partners include Accenture, the city of Copenhagen and IBM.

Let’s make a change, altogether…but how?

Since June 2019, I am sitting on the board of oikos Copenhagen with five other members and as the president and head of project management, I am leading the organization.

When requesting more support from decision-makers I often get asked about the competitive advantage the university could expect from oikos’ work. oikos Copenhagen stands for values ​​that are hard to ‘sell’ as a business case.

The general opinion about sustainability is an important cultural barrier for oikos Copenhagen, as it is still considered an annoying side issue for ‘hippie’ students. The challenge is to build and maintain an exchange of ideas and communication about the relevance of the topic. I believe that business schools are an extreme example of this.

Meanwhile, several other organizations are being founded around the topic of sustainability and it is becoming increasingly difficult to keep track of the various initiatives. Questions like: ‘Who works on which topic?’, ‘How can we collaborate on solving the problem most efficiently?’ and ‘How do we communicate that we are working on something?’ pop up.

Another problem is the lacking overlap with other disciplines outside economics. Currently, our members are mainly CBS students. Although we offer room for students from other universities to be oikos members and to participate in the oikos Case Competition, this is not enough to recruit active members from other universities.

In my opinion, this interdisciplinarity is extremely relevant in all sustainability issues. In addition, it would help us to break away from the typical business thinking so present at CBS and to look at the challenge from several perspectives.

To achieve an effective transition towards a greener Copenhagen Business School, including a sustainable campus and direct as well as indirect education in sustainability for every CBS student, we want to be the bridge to bring all actors together to work on a solution.

For more information about oikos Copenhagen, visit our website at www.oikos-copenhagen.org

Facebook https://www.facebook.com/oikosCopenhagen/

Instagram https://www.instagram.com/oikoscopenhagen/

LinkedIn https://www.linkedin.com/company/oikos-copenhagen.

You are also very welcome to contact me personally via e-mail: president@copenhagen.oikos-international.org.

About the author

Julia Köhler is the President of oikos Copenhagen and a student in the management of innovation and business development at Copenhagen Business School.