Trusting Nudges?

By Lucia Reisch.

Policy makers all over the world increasingly choose nudges from the toolbox to combat challenges of society including public health and the environment. However, when we embrace nudges we should not only consider their benefits for society. We should also ask: Do people approve of using them, and why?

Nudges cover different interventions that steer people in certain directions. They can be everything from warnings on tobacco products to defaults for green energy. What is important: A nudge always allows people to choose themselves – and to opt out of a default. The approval of nudges …