By Lars Thøger Christensen.
- Sustainability and responsibility standards entail a danger of organizational actors stopping to reflect about what these values could or should entail in each particular situation and setting.
- Rather than passive compliance, standards should produce participation, involvement and contestation.
- Several communication principles need to be respected for a license to critique approach to have its desired effects.
Approximate reading time: 3-4 minutes.
Fixed, clear and authoritative standards able to discipline and regulate organizational behavior are often called for on the sustainability and responsibility arenas. This makes perfect sense. Standards that are loose, vague or open-ended allow organizations …