Big Data: Make Every Voice Count

By Michael Etter.

How do we determine if an organization behaves in a socially acceptable way? This question is highly relevant and not easy to answer. If we want to hold organizations accountable for their actions, we need to know what the norms are, against which we measure organizational behaviour. But how do we define these norms? And how do we make sure to include a variety of experiences, opinions, expectations, and values, when judging organizational behaviour? In a recently published article, my colleagues and I argue that social media and big data analytics might provide us with a …